infiniti installation

client: HEARST MEDIA | studio: HUSH | roles: visual design, interaction design & animation

Hearst Media approached HUSH with a massive installation project for Infiniti’s event space at the Classic Car Show in Pebble Beach, California. The brief was to develop technology-focused interactive experiences in order to promote Infiniti’s command of new technology and future-thinking, and have the most talked-about experience of the entire show.

HUSH directed the project with architecture firm Third Eye Studios and technology directors, FlightPhase.

HUSH (Creative Directors, Media)
David Schwarz, Partner
Erik Karasyk, Partner
Tim Nolan, Director of Interactive
Amy Chuang, Producer
Wes Ebelhar, Lead Designer
Laura Alejo, Art Director
James Bartley, Junior Designer

Third Eye Studios (Architecture)
Marc Thorpe, Principal Architect

Flightphase (Technical Directors)
Karolina Sobecka, Creative Director
James George, Technical Director
Frank Pichel, Producer