hyundai - momentum

client: JACK MORTON WORLDWIDE | studio: HUSH | roles: design & animation

Jack Morton Worldwide returned to HUSH to visually brand Hyundai’s 2010 National Dealer Event. To do this, we utilized enormous projection surfaces and giant display screens working in tandem to brand the event.

Our design and animation work accomplished two major goals:

First, we defined a look and feel for the brand that evoked the concept of “Momentum” - a word referencing Hyundai’s recent successes.

Second, we transformed the appearance of the physical space with smart visual tricks, transitions, and architectural renderings.

In all, we combined the power of high-definition, large-scale projection technology with classic theatrics.