This pitch for Georgia Lottery illustrates the HUGE number of daily winners through the visual metaphor of an ever growing tower of numbers. We start off with a lonely, human-sized zero amidst a few peach trees. Each new and significantly larger number, mentioned in the VO, is added to the bottom of the stack. This way we can see the size of each number in direct comparison with the numbers preceding it, also building a sense of wonder as the growing tower of 3D numbers climbs into the sky.
Along with each number we will bring on progressively larger scenes of houses, neighborhoods, towns and cities to add to the growing sense of scale. Mixed in to these scenes are graphic elements that help connect to the idea of the lottery and the possibilities of wealth that it promises.
As the spot draws to a close, the massive tower of numbers that we have built begins to quake, and then explodes to reveal a scene similar to the one we found in the beginning. We are left with a peach tree, and next to it is a bold and graphic number 1. And that “1” could be you.
Produced at The Mill